Celebrate Earth Day: Eco-Friendly Upgrades and Marketing Tips for Campgrounds
*Disclaimer: We mention companies throughout this post, but are in no way endorsed by, or in partnership with, any of these companies or organizations. We have done our research, but suggest that you do yours as well.
As Earth Day approaches (April 22, 2024), campground owners are presented with a unique opportunity to showcase their commitment to the environment. And, did you know? This year has a theme: Planet vs. Plastics! By implementing eco-friendly upgrades and leveraging digital marketing strategies, campgrounds can not only attract eco-conscious campers but also contribute to the preservation of our planet. Martrek Digital is here to provide actionable tips for campground owners to make their sites greener and discuss how to effectively promote these initiatives through campground marketing on Earth Day with newsletters, SEO, and social media.
Eco-Friendly Upgrades for Your Campground
Here is our quick list of things that we think you could easily implement, with ideas ranging in cost and DIY capabilities for your campground this year on Earth Day:
💡 Solar Power Installations: Definitely on the pricier side, but with long -term benefits, and in some states, a tax benefit, are solar installations. Embrace renewable energy by installing solar panels throughout your campground. This can power common areas, lighting, and even some cabins, significantly reducing your carbon footprint. Want to see if your state has a rebate? Forbes made a great list this year that we reference often.
🚰 Water Conservation Systems: Implement rainwater harvesting systems and low-flow toilets and showers to minimize water usage. Promoting water conservation not only helps the environment but also appeals to eco-conscious campers. Rainwater Management Solutions has some great tips for commercial options that are a great starting point for conversations about this. Of course, there are plenty of DIY options as well, that you can look up easily on sites like Pinterest.
🛏 Eco-Friendly Accommodations: Upgrade to sustainable lodging options. This includes using recycled materials for cabin construction, providing biodegradable toiletries, and ensuring that all accommodations are energy efficient. Visiting your local reclamation center or recycling center is always a great place to start, and also checking your local Facebook Marketplace listings, etc. You would be surprised at how much is out there for FREE!.
♻️ Waste Reduction Initiatives: Introduce comprehensive recycling programs and compostable waste options. Encourage campers to participate by providing clear instructions and convenient disposal locations. Again, every state and township is unique in what they will accept and what services they offer. While some have composting as a requirement (I see you Vermont), others have much more limited options for recycling in general, so make sure to familiarize yourself with your local requirements before starting any initiatives. Don’t forget to leverage volunteer groups as well – this is an awesome opportunity to partner with local organizations; not only does this boost engagement at your campground for something you need, but you are also showcasing your commitment to future campers!
🌳🌴🪵 Native Landscaping: Opt for native plants in your landscaping. They require less water and maintenance and support local wildlife, enhancing the natural beauty of your campground. Again, what a great opportunity to partner with local groups. Local gardening groups, nature centers, and nurseries are awesome places to check with and bring in for this type of work.
Marketing Your Green Initiatives
Now that you have done the work, it’s time to spread the word to all of your future and current campers. Here are some sure fire campground marketing on Earth Day tips.
🏕 Campground Newsletter: Create a special Earth Day edition of your newsletter. Highlight your eco-friendly upgrades, share tips on how campers can be more environmentally responsible, and announce any special Earth Day events or activities. Need more tips on how to put together a killer newsletter in general? Read our blog post here.
🚩 SEO Strategies for Campground Owners: Optimize your website content to include keywords such as “eco-friendly camping,” “green campgrounds,” and “sustainable camping experiences.” This will help attract visitors who are searching for environmentally responsible camping options. More about local SEO strategies in our blog post here.
🎦 Social Media Campaigns: Launch a social media campaign to promote your Earth Day initiatives. Use hashtags like #GreenCamping and #EarthDay2024 to increase visibility. Before and after photos of upgrades, testimonials from campers, and informative posts about your eco-friendly practices can engage your audience and inspire bookings. More tips for social media strategy for campground marketing here.
♻️ Earth Day Promos: Offer special promotions to encourage bookings around Earth Day. This could include discounts for guests who arrive by bicycle or public transportation, or special rates for those participating in Earth Day activities like tree planting or beach clean-ups at your campground. We talk about promotions and other tips for overall campground marketing in our Ultimate Guide.
✅ Collaborate with Eco-Friendly Brands: Partner with brands that offer eco-friendly camping gear or products. Feature their products at your campground or co-host events, and promote these partnerships through your marketing channels.
Ready to Go Green?
Earth Day provides an excellent opportunity for campground owners to promote their commitment to sustainability while attracting eco-conscious campers through campground marketing strategies that just work. By implementing eco-friendly upgrades and utilizing targeted digital marketing strategies, campgrounds can celebrate Earth Day in a way that benefits both the environment and their business. Let’s use this Earth Day to make meaningful changes that ensure the great outdoors can be enjoyed by future generations.
Implement these recommendations to not only enhance your campground’s appeal but also to strengthen your brand’s reputation as an environmentally responsible business. Remember, every step towards sustainability counts, and your efforts will resonate with campers who share your commitment to preserving our planet.
As always, looking for more campground marketing tips and tricks, or ready for some help? Contact us at Martrek Digital – we would love to chat!
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