About Us
Meet the Team Behind Martrek Digital
At Martrek Digital, we are not just digital marketing experts—we are avid campers and outdoor enthusiasts who understand the heartbeat of the outdoor hospitality industry. Our deep-rooted passion for the great outdoors drives our commitment to helping campgrounds, resorts, and RV parks stand out and thrive in a competitive market.
Our Mission
Our mission is simple: to transform your digital presence into a powerful tool that attracts more guests and elevates their experience at your campground or resort. We believe that every outdoor hospitality business has a unique story and charm that deserves to be showcased. By leveraging our expertise in digital marketing and our love for the outdoors, we create customized solutions that resonate with your target audience and highlight what makes your property special.
Our Story
Martrek Digital was founded on the belief that combining a passion for outdoor adventures with cutting-edge digital marketing strategies can create exceptional results. Our team’s experience in both fields allows us to approach each project with a unique perspective, blending creativity with industry-specific insights.
We know what it takes to make an outdoor hospitality business succeed online because we live and breathe this lifestyle ourselves. From weekend camping trips to full-blown outdoor vacations, we understand the needs and desires of your guests. This firsthand experience enables us to craft digital strategies that truly connect with your audience.
What Sets Us Apart
Industry Expertise
Our team is composed of seasoned digital marketers who are also passionate campers and outdoor enthusiasts. This unique combination allows us to understand the nuances of the outdoor hospitality industry and apply that knowledge to create effective digital solutions.
Custom Solutions
We don’t believe in one-size-fits-all. Every campground, resort, and RV park has its own set of strengths and challenges. We work closely with you to develop a tailored strategy that highlights your property’s unique features and attracts your ideal guests.
Proven Record
Our track record speaks for itself. We’ve successfully enhanced the digital presence of numerous outdoor hospitality businesses, driving increased traffic and bookings. Our results-driven approach ensures that you get the most out of your digital marketing investment.
Passionate Team
Our team’s enthusiasm for the outdoors translates into every project we undertake. We are dedicated to delivering exceptional value and creating memorable digital experiences that reflect the spirit of your property.
Our Core Values
01.
Passion for the Outdoors
02.
Commitment to Excellence
03.
Persistent Collaboration
04.
Always Pursuing Innovation
Our Team
Amber Simpson
President & Head of Strategy
Amber is an avid traveler and loves galavanting around the globe with her favorite travel companions. A life-long camper, from cabins to tents to even living on boats, she is no stranger to living in marinas, campgrounds, outdoor resorts, sleep away camps, and even boondocking. Since starting her own family, tent camping has become a little less glamorous with kids under eight, and her husband and her now own a Keystone Bullet 250BHS Travel trailer that they travel the United States with.
With over 17 years of Marketing experience, Amber specializes in brand strategy, customer journey and persona development, paid and organic social media, content creation, and digital analytics.
Tom Felgar
Head of SErvices
Tom is an outdoor enthusiast who hasn’t come across a trailhead or campground he didn’t want to explore. He’s constantly optimizing his 3,400 cubic inch backpack to get the most out of his backpacking adventures. Tom’s family are a big part of his trips, with a goal to take his wife and children camping at a new National Park each year. In fact, Tom spent his honeymoon hiking through Banff National Park, in Canada.
In the workforce, Tom has over a decade of marketing under his belt, leading marketing teams large and small. Tom specializes in using digital tools to get more guests into the campgrounds of our clients.
