About Us

Meet the Team Behind Martrek Digital

At Martrek Digital, we are not just digital marketing experts—we are avid campers and outdoor enthusiasts who understand the heartbeat of the outdoor hospitality industry. Our deep-rooted passion for the great outdoors drives our commitment to helping campgrounds, resorts, and RV parks stand out and thrive in a competitive market.

Our Mission to Transform Your Outdoor Hospitality Brand

Our mission is simple: to transform your digital presence into a powerful tool that attracts more guests and elevates their experience at your campground or resort. We believe that every outdoor hospitality business has a unique story and charm that deserves to be showcased. By leveraging our expertise in digital marketing and our love for the outdoors, we create customized solutions that resonate with your target audience and highlight what makes your property special.

Our Story

Martrek Digital was founded on the belief that combining a passion for outdoor adventures with cutting-edge digital marketing strategies can create exceptional results and customer experiences. Our team’s experience in both fields allows us to approach each project with a unique perspective, blending creativity with industry-specific insights.

We know what it takes to make an outdoor hospitality business succeed online because we live and breathe this lifestyle ourselves. From weekend camping trips to full-blown outdoor vacations to lifestyle/full-time living communities, we understand the needs and desires of your guests. This firsthand experience enables us to craft digital strategies that truly connect with your audience.

What Sets Us Apart

Our Core Values

01.

Passion for the Outdoors

We’re passionate about camping and outdoor adventures, and this passion fuels our commitment to your success.

02.

Commitment to Excellence

We strive for excellence in everything we do, from website design to digital marketing strategies.

03.

Persistent Collaboration

We believe in working closely with our clients to understand their needs and deliver solutions that exceed expectations.

04.

Always Pursuing Innovation

We stay at the forefront of digital marketing trends to ensure our strategies are cutting-edge and effective.

Our Team

Our team doesn’t just love camping and the outdoors! We have over three decades of combined experience helping organizations meet and exceed their goals through implementing cutting-edge digital strategies.

I’m Amber Simpson, founder of Martrek Digital, and I help campground and RV park owners turn their marketing into a booking journey that actually works.

I’ve spent two decades in digital marketing, focusing on brand strategy, customer journey mapping, persona development, and content. But where I really shine is helping you connect all of it, from the first impression someone gets reading your reviews, to how your website feels, to what happens when they are finally ready to book.

Because that is where most parks are losing people. Not from lack of effort, but from lack of alignment.

And I get that, because I am living it too.

As a mom planning multi-week camping trips for my family, I know exactly what it feels like to bounce between reviews, websites, and booking platforms trying to figure out if a park is actually the right fit. You are not just choosing a place to stay. You are trying to make the right decision for your time, your money, and your experience.

That perspective is what led me to create the Roasted Marshmallow Method™.

Not every camper is your camper. And when you get clear on who you are for, everything changes. Your marketing gets easier, your messaging gets stronger, and your guests show up with the right expectations.

That is the work I do.

At Martrek Digital, I help you bring clarity to your entire guest journey, from reputation and discovery to website experience to booking flow, so the right guests book with confidence.

Because this is not just about filling sites.
It is about building a business that feels aligned with the experience you actually want to create.