Digital Marketing Services for Campgrounds and RV Parks
Campground Marketing Built for Outdoor Hospitality Businesses
At Martrek Digital, we specialize in campground marketing for outdoor hospitality businesses including campgrounds, RV parks, glamping resorts, and outdoor destinations. Our services are designed to support how guests actually search, plan, and book stays, while working seamlessly with your reservation systems and operations.
Campground Marketing Isn't Generic. Neither Is Our Method.
Most marketing agencies treat campgrounds like any other small business. We don’t…because we’ve been the campers, the planners, the repeat guests, and the families deciding where to book next.
That’s why everything we do is built around the Roasted Marshmallow Method™ — our proprietary approach to campground marketing for outdoor hospitality businesses that balances what guests feel with what search engines see.
Beginning with the foundational phase we call “Brand Camp”, we help you define your campground brand identity, positioning, and guest story before a single pixel is designed or dollar spent on ads.
Because filling sites isn’t about louder marketing.
It’s about the right story, told in the right places, at the right time.
How We Support Your Campground's Growth
A Website That Works as Part of Your Marketing System*
Every Martrek Digital package begins with Brand Camp, ensuring your site is built on a clear brand identity before design or development ever begins. Because, a professionally designed website is the foundation of everything else: search, ads, email, and guest decision-making. Instead of charging a large upfront build fee, we include your website as part of your ongoing marketing partnership, allowing us to continuously improve, optimize, and evolve it as your business grows.
Long-Term Partnership Benefits
Campground marketing is not a short-term effort. When you commit to a longer partnership, we’re able to go deeper, refining strategy, improving performance, and adapting to changes in the industry. Clients who extend beyond their initial two-year term receive additional service benefits, including bonus months of support, as a thank-you for growing with us.
Our packages combine strategy, website optimization, search visibility, paid media, content, and analytics — all tailored to the realities of running an outdoor hospitality business.
Our Full-Service Digital Packages
Our full service packages give you the tools and confidence to fill your empty campsites!
The Basecamp Package
Starting at $525/mo
Note: This package requires a two-year commitment to maintain the website. A 10% discount is available if you pay annually upfront.
Basecamp: Campground Website Design & SEO Starter Package
If your campground’s website hasn’t been touched since before “search everywhere” was a real strategy, Basecamp is where you start. This campground marketing package builds you a search-optimized website, on-page SEO, and monthly content, the essentials every campground and RV park needs to get found in classic search results, voice search, and the AI tools guests now turn to for camping recommendations.
It’s built by marketers who are also campers, so nothing here reads like it was pulled from a template built for a dentist’s office.
Package Details:
Brand Camp Foundation Session: Clarifies your campground brand identity, guest positioning, and core story before strategy execution.
Custom Website Design & Development: A professionally designed website that reflects your brand, with mobile optimization and user-friendly navigation. (See details in the Campground 101 package below).
SEO Optimization (SEO + AEO + GEO): On-page enhancements to boost your search engine rankings, get pulled into voice search answers, and get recommended by AI tools like Chat GPT and Gemini when guests ask for camping recommendations.
Content Creation: Engaging content that highlights your property’s unique features and appeals to potential guests (includes monthly blog posts).
Initial Marketing Consultation: A one-on-one consultation to define your digital marketing strategy and objectives.
Monthly Analytics Reporting: Delivered to you, so you can track what’s working, and what’s not!
A one-time charge for analytics configuration applies for campgrounds that don’t already have this established.
Frequently Asked Questions
What’s included in a campground website design package with Martrek Digital? Basecamp includes a brand strategy session, a professionally designed and SEO-optimized website, on-page SEO, monthly blog content, a marketing consultation, and monthly analytics reporting.
How much does campground SEO and website design cost? Basecamp starts at $525/month and covers your campground’s foundational website, SEO, and content needs.
Best for: campgrounds ready to stop DIY-ing their marketing and get a steady hand on the essentials.
The Summit Seeker Package
Starting at $1,150/mo
Note: This package requires a two-year commitment to maintain the website. A 10% discount is available if you pay annually upfront.
Summit Seeker: Campground SEO & PPC Marketing Package for Growing Parks
Once your campground’s basics are covered, the next problem is usually traffic that isn’t converting, or worse, guests who can’t find you at all outside of a direct Google search. Summit Seeker is Martrek’s mid-tier campground marketing package, built for RV parks and campgrounds ready to compete for bookings across search, voice, and AI-driven discovery, not just the classic search results page. It layers advanced SEO, AEO, and GEO strategy, paid media, and email marketing on top of everything in Basecamp, using the Roasted Marshmallow Method™ to keep your positioning consistent across every channel.
Package Details:
Brand Camp Foundation Session: Clarifies your campground brand identity, guest positioning, and core story before strategy execution.
Custom Website Development: A beautiful, mobile-first website design with upgraded features and integrations (See Tier 2 “Trailblazer” Package on chart)
Advanced Search Optimization (SEO + AEO + GEO): Ongoing management and optimization to maintain and improve rankings in search, get pulled into voice search and answer boxes, and get recommended by AI tools like ChatGPT and Gemini.
Paid Media Management: Basic PPC management included (up to $2,500/mo ad spend). Need more? Contact us to discuss upgrading to Advanced PPC (up to $5,000/mo ad spend, additional platform).
Targeted Digital Marketing Campaigns: Paid advertising + email marketing to drive targeted traffic and engagement.
Detailed Analytics & Reporting: Regular performance reports and insights to monitor progress and refine strategies.
Quarterly Strategy Reviews: Scheduled reviews to evaluate performance and make necessary adjustments.
A one-time charge for analytics configuration applies for campgrounds that don’t already have this established.
Frequently Asked Questions
What’s the difference between Basecamp and Summit Seeker? Summit Seeker includes everything in Basecamp plus advanced SEO/AEO/GEO management, paid advertising and email marketing, deeper analytics reporting, and quarterly strategy reviews.
Does Summit Seeker include Google Ads or Facebook Ads management for campgrounds? Yes, basic PPC management is included up to $2,500/month in ad spend. Campgrounds needing a higher spend cap or an additional ad platform can contact Martrek to discuss upgrading to Advanced PPC.
Best for: parks with more moving pieces and bigger booking goals.
The Summit Seeker Package
Starting at $1,150/mo
Note: This package requires a two-year commitment to maintain the website. A 10% discount is available if you pay annually upfront.
The Oasis Elite Package
Starting at $3,100/mo
Note: This package requires a two-year commitment to maintain the website. A 10% discount is available if you pay annually upfront.
Oasis Elite: Premium Campground Marketing & Brand Strategy Package
For campgrounds and RV resorts competing with the highest-end properties in their market, Oasis Elite is Martrek’s full-service, top-tier campground marketing package. It’s built for owners who want their digital presence, and their brand, to feel as premium as the property itself, and to show up that way whether a guest finds you through Google, a voice search, or an AI travel assistant. Oasis Elite includes everything in Summit Seeker plus a full Brand Camp rebuild, exclusive marketing strategy, and hands-on reputation management, all grounded in the Roasted Marshmallow Method™
Package Details:
Premium Website Design & Development: A high-end, fully customized website with advanced features and integrations. (See Tier 3, “The Glamper” package below).
Curated Brand Creation through Brand Camp: Brand positioning, new logo, custom color schemes, and delivery of your brand standards for consistent storytelling across all platforms.
Exclusive Marketing Strategies: High-impact marketing strategies, including organic social media development and growth, high-profile advertising, and event promotions.
Reputation Management: Comprehensive analysis of customer reviews, development of outreach strategies for gathering and responding to feedback, and strategies to enhance your online reputation and trustworthiness, across search, review sites, and AI-generated summaries of your property.
A one-time charge for analytics configuration applies for campgrounds that don’t already have this established.
Frequently Asked Questions
What makes Oasis Elite different from Summit Seeker? Oasis Elite adds a full brand rebuild through Brand Camp, a premium fully custom website, exclusive high-impact marketing strategies, and comprehensive reputation management on top of everything included in Summit Seeker.
Is Oasis Elite right for a small campground? Oasis Elite is built for campgrounds and RV resorts competing at the premium end of their market. Smaller or newer properties are often better served starting with Basecamp or Summit Seeker.
Best for: parks ready to hand off marketing entirely and focus on running the property.
The Stuff People in Suits Told Us to Say (Terms and Conditions)
- Two-Year Commitment: All website and digital service packages require a minimum two-year commitment. This term is essential to ensure consistent optimization and the sustained success of your digital presence.
- Payment Options: Clients opting to pay annually upfront are eligible for a 10% discount. Alternatively, monthly payment plans are available for added flexibility.
- Additional Costs: Any features or services requested beyond the scope of the selected package may incur additional charges. All such costs will be communicated and agreed upon in advance to ensure full transparency.
By proceeding with our services, you acknowledge and agree to these terms.
Just Need A Website? We Do That, Too!
Our website solutions cater to a wide range of requirements, from cost-sensitive owners in the initial phases of website development to established campgrounds seeking a comprehensive digital overhaul and a brand-new campground website.
Best of all – you can have your new website up in weeks!
More Stuff From the People In Suits (Terms and Conditions)
All packages require a two-year commitment to ensure consistent optimization and success. Clients can choose between monthly payments or receive a 10% discount by paying annually upfront. Additional features or services outside the selected package may incur extra charges, which will be discussed and agreed upon in advance.
 |  |  | |
|---|---|---|---|
Campground 101 | The Trailblazer | The Glamper | |
$6,300 to build or $264/month includes site management based on 24-month contract | $9, 475 to build or $395/month includes site management based on 24-month contract | $12,40 to build or $527/month includes site management based on 24-month contract | |
View Example | View Example | View Example | |
Standard web pages | 9 | 11 | 13 |
Tech Stack ($3K value) | |||
Dynamic Pages | |||
Integrated Booking Page Subscription Required | |||
Live Weather Widget | |||
Social Media Icons | |||
Photo & Event Management | |||
Easy Contact Methods | |||
Website Migration | |||
VPS Hosting | |||
Monthly Digital Strategy Session | |||
Google My Business Management | |||
Easy-to-Edit Event Pages | |||
CRM/Email Integration Subscription Required | |||
Custom/Transparent Headers | |||
Website Forms for Lead Conversion | |||
Mega Menu Optional | |||
Video Header Optional | |||
3 Custom Pop Ups | |||
Blog & Blog Newsletter | |||
Chatbot Setup AI chatbot dev at additional fee |
Have Specific Campground Marketing Needs? We Can Help!
Don’t need a new website or full service? We offer services that run the gamut of digital marketing for the outdoor hospitality industry.
Paid Ads
Martrek Digital specializes in targeted Google and Meta Ads - helping you target your ideal guests so they can find you and book.
Email/SMS Marketing
Use your list of previous customers and leads to generate reliable business every season.
Organic Social
Our experts help build your organic social media presence on the platforms where your customers are looking for you.
Reputation Management
Campgrounds need to be managing their online reputation now, more than ever. Martrek Digital can help.
SEO Audit
Don't need a new website right now, but want to understand whats working and what isn't? Have our team do a custom audit so you can make the improvements you need to stay successful online.
Custom Persona
Development
One of the most important things you can do is understand who your ideal customer is, or your Ideal Roasted Marshmallow, as we like to call it.
Marketing Strategy Session(s)
Have your own in house team, but need help rethinking your brand, strategy, messaging, or more? We can help support your team.
Custom Support
Need something specific, but don't see it listed here? Let's chat and see if we can make it happen for you and your team.
Ready to Elevate Your Digital Presence?
Not sure where to start? Every successful campground brand begins in Brand Camp, the foundation of the Roasted Marshmallow Method™. No matter which package you choose, Martrek Digital is dedicated to delivering outstanding results and helping you achieve your outdoor hospitality goals. Contact us today to learn more about how we can transform your business and drive success.