How Campers Find Campgrounds: Search Now Beats Word of Mouth For the first time in RMS tracking, how campers find campgrounds has changed: online search now leads word of mouth. In the 2026 State of the Outdoor Accommodation Report, 64% of respondents said they discover campsites through online search, compared with 60% through recommendations from […]
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Winning Back the “One That Got Away”: Why Campground Guest Re-engagement Matters in 2026 We’ve all seen it happen. You have a guest who stays for a week, loves the campfire vibes, tells you they had a blast, and then… nothing. They vanish into the digital ether. For many park owners, these past visitors are
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A Campground Newsletter Strategy for 2026: Reimagined for Better Bookings Let’s be honest about where most campgrounds actually are with email marketing. You’re likely using Constant Contact, Mailchimp, or a similar platform. You don’t have a marketing tech stack with dynamic content modules, AI-driven personalization, or behavioral automation at the enterprise level. And honestly? You
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Influencer Marketing for Campgrounds: The Tactical Guide to Finding, Paying, and Partnering for Real Bookings Have you ever had someone at a tradeshow ask, “Do influencer partnerships actually work for campgrounds, or is this just another trend?” Fair question. This is where influencer marketing for campgrounds comes to play. Because if you have ever paid
Organic Social Media Strategies for Campgrounds: Is TikTok Go Your Golden Ticket? Every time a new social media feature drops, the outdoor hospitality world collectively leans in. Could this be the thing that fills your cabins faster? Or is it another shiny platform update that sounds exciting on a webinar and falls flat in real
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Search is changing. If you’re still putting all your marketing eggs in the Google basket, you’re missing a big part of how campers actually discover parks now. In 2026, campers aren’t just typing “RV parks near me” into a search bar. They are scrolling Pinterest for trip ideas, seasonal inspiration, and unplugged, back-to-basics getaway plans.
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Meta 101: A Beginner’s Guide to Organic Social Media Strategies for Campgrounds (Updated for 2026) Is organic social media still worth it in 2026? Because the reality is this: your guests aren’t just looking for a place to park their rig or pitch a tent. They are looking for an experience. With over 52
Is that “Memorial Day Panic” starting to set in? You know the feeling. You check the reservation dashboard, and instead of a sea of “occupied” blocks, you see gaps. Large, glaring gaps. It’s the first big holiday of 2026, and the pressure to start the season with a win is heavy. But here is the
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From Postcards to Reels: Storytelling for Campgrounds for the 2026 Centennial Traveler Do you remember the feeling of walking into a camp store, spinning the postcard rack, and finding that one perfect shot to send home? It was more than a piece of cardstock. It was a tangible piece of a memory: a “wish you
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10 Reasons Your RV Park Website Design Isn’t Converting Think of your website as the front door to your property. If a guest pulled up to your physical park and found a gate that was stuck half-open, a check-in sign that was faded and unreadable, and a lobby that felt like a cluttered basement from
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