martrek digital
martrek digital
martrek digital
Let's Chat
Let's Chat

Marketing Strategy

campground storytelling marketing

Before They Even Book: Campground Storytelling Marketing Across the Guest Journey

Best Practices, Marketing Hacks, Marketing Strategy /

Before They Even Book: Campground Storytelling Marketing Across the Guest Journey A guest meets your campground many times before they ever arrive. They see you in search results, scan your Google Business Profile, browse your website, watch your social content, read reviews, open an email, and move through your booking process. Every touchpoint either strengthens […]

Before They Even Book: Campground Storytelling Marketing Across the Guest Journey Read More »

campground storytelling marketing

Let Guests Tell It: Campground Storytelling Marketing with User-Generated Content

Best Practices, Marketing Hacks, Marketing Strategy /

A guest’s phone contains more persuasive marketing for your campground than your own camera roll ever will. Their photo of coffee beside the lake, video of children racing toward the playground, or review about your helpful staff shows future campers what staying with you actually feels like. That is the power of campground storytelling marketing

Let Guests Tell It: Campground Storytelling Marketing with User-Generated Content Read More »

campground Labor Day marketing

Fill Sites for Labor Day 2026: Your Last-Minute Campground Labor Day Marketing Playbook for the Season’s Final Big Weekend

Best Practices, Marketing Strategy /

Fill Sites for Labor Day 2026: Your Last-Minute Campground Labor Day Marketing Playbook for the Season’s Final Big Weekend Labor Day weekend 2026 runs from Friday, September 4, through Monday, September 7. For many campgrounds, it is the final big booking weekend of summer: and your last strong opportunity to fill premium sites before shoulder

Fill Sites for Labor Day 2026: Your Last-Minute Campground Labor Day Marketing Playbook for the Season’s Final Big Weekend Read More »

campground reputation management

Crisis Campfires: How to Master Campground Reputation Management After a Disaster or Bad Review Streak

Best Practices, Marketing Strategy /

Crisis Campfires: How to Master Campground Reputation Management After a Disaster or Bad Review Streak This seemed like the perfect time to discuss this topic, since at the time of the article, August 2026, there have been countless natural disasters throughout the United States and Canada that have affected numerous park owners. Whether you operate

Crisis Campfires: How to Master Campground Reputation Management After a Disaster or Bad Review Streak Read More »

campground website design

Owning Your Front Door: Why Campground Website Design is Your True Entrance

Best Practices, Digital Strategy, Marketing Strategy /

Owning Your Front Door: Why Campground Website Design is Your True Entrance Think back to the last time you decided to try a new local restaurant. Did you just drive over, park your car, and walk through the front door hoping for the best? Probably not. You likely pulled out your phone, checked the menu, scrolled through

Owning Your Front Door: Why Campground Website Design is Your True Entrance Read More »

questions to ask before signing a campground reservation system contract

What Campground Owners Should Ask Before Signing a Reservation System Contract

Business Strategy, Marketing Strategy /

What Campground Owners Should Ask Before Signing a Reservation System Contract For many campground owners, the most important questions about a reservation system are asked after the demo ends. That is usually when the conversation shifts from features to practical realities: How long will setup actually take? What does support look like in season? What

What Campground Owners Should Ask Before Signing a Reservation System Contract Read More »

campground brand story

Why Your Campground Brand Story Matters More Than Your Amenities

Business Strategy, Marketing Strategy /

Why Your Campground Brand Story Matters More Than Your Amenities Most campground owners market their amenities. Pools. Playgrounds. Cabins. Full hookups. Activities. But guests do not book based on amenities alone. They book based on how a place makes them feel and whether they can picture themselves there. That emotional connection starts with your campground

Why Your Campground Brand Story Matters More Than Your Amenities Read More »

campground brand identity

Why Your Campground Logo Isn’t the Problem, Your Campground Brand Identity Is

Digital Strategy, Marketing Strategy /

Why Your Campground Logo Isn’t the Problem, Your Campground Brand Identity Is Happy 2026! We’re getting RIGHT into it. Let’s drop a truth bomb. If your campground is struggling to stand out, book consistently, or attract the right guests, it is probably not because your logo is outdated. It is because your campground brand identity

Why Your Campground Logo Isn’t the Problem, Your Campground Brand Identity Is Read More »

2025 campground marketing trends

2025 Campground Marketing Trends: What Park Owners Learned This Year and How to Win in 2026

Best Practices, Marketing Strategy /

Introduction: The Year That Changed Campground Marketing Forever If there is one word that defined 2025 for campground owners, it is adaptation. This past season was not just about filling sites. It was about keeping up with a guest who expects the same seamless experience booking a campsite as they do booking a flight, a

2025 Campground Marketing Trends: What Park Owners Learned This Year and How to Win in 2026 Read More »