How Campers Find Campgrounds: Search Now Beats Word of Mouth For the first time in RMS tracking, how campers find campgrounds has changed: online search now leads word of mouth. In the 2026 State of the Outdoor Accommodation Report, 64% of respondents said they discover campsites through online search, compared with 60% through recommendations from […]
How Campers Find Campgrounds: Search Now Beats Word of Mouth Read More »
61 Days on the Road: What Campground Storytelling Marketing Looks Like Once the Pattern Shows Up A trip gives you observations. A season gives you patterns. After 61 days on the road, across 12 states and 18 parks, we are seeing what campground storytelling marketing looks like once the same guest expectations repeat often enough
Before They Even Book: Campground Storytelling Marketing Across the Guest Journey A guest meets your campground many times before they ever arrive. They see you in search results, scan your Google Business Profile, browse your website, watch your social content, read reviews, open an email, and move through your booking process. Every touchpoint either strengthens
Before They Even Book: Campground Storytelling Marketing Across the Guest Journey Read More »
A guest’s phone contains more persuasive marketing for your campground than your own camera roll ever will. Their photo of coffee beside the lake, video of children racing toward the playground, or review about your helpful staff shows future campers what staying with you actually feels like. That is the power of campground storytelling marketing
Let Guests Tell It: Campground Storytelling Marketing with User-Generated Content Read More »
Campground Storytelling Marketing in the AI Era When a camper asks Google, “What’s the best family-friendly RV park near the lake with clean bathhouses and easy weekend activities?” the answer may no longer be a list of blue links. Google may summarize several sources into one conversational response. Campground storytelling marketing now helps determine what
Fill Sites for Labor Day 2026: Your Last-Minute Campground Labor Day Marketing Playbook for the Season’s Final Big Weekend Labor Day weekend 2026 runs from Friday, September 4, through Monday, September 7. For many campgrounds, it is the final big booking weekend of summer: and your last strong opportunity to fill premium sites before shoulder
Crisis Campfires: How to Master Campground Reputation Management After a Disaster or Bad Review Streak This seemed like the perfect time to discuss this topic, since at the time of the article, August 2026, there have been countless natural disasters throughout the United States and Canada that have affected numerous park owners. Whether you operate
How Google AI Overviews Are Changing Campground Reputation Management in 2026 When a modern camper searches for a weekend getaway: typing phrases like “best family RV park near Austin with full hookups” into Google: they are no longer met with a simple list of blue links and review stars. Instead, Google AI Overviews campground summaries
How Google AI Overviews Are Changing Campground Reputation Management in 2026 Read More »
“Camping Is Stressful”: Why Your Campground Guest Experience Starts Before They Arrive Let’s be honest for a second. We’ve all seen the Instagram photos: a perfectly parked Airstream, a glowing campfire, and a family laughing without a single mosquito in sight. But if you’ve actually been on the road in 2026, you know that’s only
“Camping Is Stressful”: Why Your Campground Guest Experience Starts Before They Arrive Read More »
Winning Back the “One That Got Away”: Why Campground Guest Re-engagement Matters in 2026 We’ve all seen it happen. You have a guest who stays for a week, loves the campfire vibes, tells you they had a blast, and then… nothing. They vanish into the digital ether. For many park owners, these past visitors are
Winning Back the “One That Got Away”: Why Campground Guest Re-engagement Matters in 2026 Read More »
