The Best HubSpot Features for Campground and RV Park Owners to Automate and Boost Bookings
As campground and RV park owners, you juggle a lot—managing reservations, guest inquiries, on-site operations, and marketing efforts all at once. What if you could automate key processes, streamline operations, and enhance the guest experience while increasing bookings? That’s exactly why we recommend the best HubSpot features for campground and RV park owners—powerful tools designed to make your life easier, save time, and improve guest satisfaction.
This article aligns with our focus this month on marketing automation solutions for the outdoor hospitality industry. If you’re new to marketing automation or want to learn more about how it can help your business, check out our last article: Why Marketing Automation is a Game-Changer for Campgrounds.
At Martrek Digital, we don’t just recommend HubSpot—we use it for our own marketing automation, CRM, and business operations. And as a HubSpot affiliate with a certified team member on staff, we can help you implement these tools seamlessly. Below, we’ll break down how specific HubSpot features can transform the way your outdoor hospitality business operates.
1. Email Workflows: Automate Your Guest Communication
How it Helps: Set up automated email sequences to nurture leads, confirm reservations, send pre-arrival information, and follow up post-stay.
📌 Example: A guest books a weekend stay. They immediately receive a confirmation email with site details, followed by a ‘Know Before You Go’ email a few days before arrival. After checkout, an automated email asks for a review.
Learn more about HubSpot’s Email Automation
2. Reservation Management & Check-In Automation
How it Helps: Connect HubSpot with your booking system to streamline check-ins and check-outs, reducing front-desk workload.
📌 Example: Guests receive a text message when their site is ready and a checkout reminder with a survey link—without staff intervention.
Learn more about HubSpot Integrations
3. Recurring Billing & Payment Reminders
Requires HubSpot CRM for full functionality*
How it Helps: If you offer seasonal site rentals, memberships, or storage, HubSpot’s recurring billing feature automates payments, reducing manual invoicing.
📌 Example: A guest on a monthly site rental plan is automatically charged each month, with reminders sent ahead of time—no manual tracking needed.
*If you are not using HubSpot CRM, you can integrate your current payment processor with Hubspot, or, you may need to set this up as an email workflow instead to remind guests of upcoming payments.
Learn more about HubSpot’s Billing Features
4. Chatbots & SMS Integration: Handle FAQs and Improve Guest Support
How it Helps: Free up staff time by automating responses to frequently asked questions about check-in times, amenities, pet policies, and more. Plus, SMS notifications keep guests informed.
📌 Example: A chatbot answers, “Do you allow early check-ins?”—saving your team time. SMS alerts remind guests about check-in, events, and departure details.
Fun fact – Martrek can help with this! 🙂
Learn more about HubSpot Chatbots
5. Custom Landing Pages for Events & Promotions
How it Helps: Create stunning, conversion-optimized pages for events, seasonal deals, and promotions—without needing a developer.
📌 Example: Running a summer concert series? Build a dedicated landing page for ticket sales, FAQs, and upsells like VIP fire pit seating.
6. Lead Nurturing & Guest Segmentation for More Bookings
How it Helps: Capture leads from website inquiries, segment guests based on past visits, and send targeted promotions to increase return stays (this connects with your email marketing automation strategy in #1).
📌 Example: Past guests who stayed in your deluxe cabins last fall receive an exclusive early-booking offer for this year’s peak season.
7. Reputation Management & Review Collection
How it Helps: Automatically request guest reviews after checkout, helping you improve your online reputation and visibility (this integrates with features examples #1 and #4).
📌 Example: A guest receives an automated email and SMS asking for a review on Google and TripAdvisor, boosting your credibility and SEO ranking.
Why Martrek Digital?
At Martrek Digital, we understand outdoor hospitality because we live it. We also know that the best HubSpot features for campground and RV park owners can significantly reduce workload, increase bookings, and elevate the guest experience. After all, we use it for our business, so we can confidently recommend it for yours.
✅ HubSpot Certified Staff – We help you set up and customize HubSpot for your business.
✅ Seamless Onboarding – No tech headaches—we handle implementation for you.
✅ Customized for Campgrounds – Everything we recommend is tailored for outdoor hospitality.
🔗 Let’s chat about getting you set up with HubSpot today!
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