61 Days on the Road: What Campground Storytelling Marketing Looks Like Once the Pattern Shows Up A trip gives you observations. A season gives you patterns. After 61 days on the road, across 12 states and 18 parks, we are seeing what campground storytelling marketing looks like once the same guest expectations repeat often enough […]
Winning Back the “One That Got Away”: Why Campground Guest Re-engagement Matters in 2026 We’ve all seen it happen. You have a guest who stays for a week, loves the campfire vibes, tells you they had a blast, and then… nothing. They vanish into the digital ether. For many park owners, these past visitors are
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How to Choose the Right Reservation System for Your Campground Choosing a reservation system is one of the most important technology decisions a campground or RV park owner will make. At first glance, reservation platforms seem straightforward. They promise to manage bookings, track availability, and accept online payments. But in reality, reservation systems have evolved
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Campground Reservation System Strategy: How Smart Pricing Fits Into Your Business Plan Pricing decisions do not exist on their own. Over the last few articles, we explored how dynamic pricing works, how guest expectations shape pricing decisions, and how to protect campground profit margins without creating friction. But there is another layer that often determines
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The Psychology of Campground Brand Colors (and Why Most Parks Get It Wrong) Most campground owners choose their colors the same way they choose to throw pillows. By instinct. But your campground brand colors are not decoration. They are silent decision makers that influence trust, confidence, and whether a guest ever clicks the Book
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The Best HubSpot Features for Campground and RV Park Owners to Automate and Boost Bookings As campground and RV park owners, you juggle a lot—managing reservations, guest inquiries, on-site operations, and marketing efforts all at once. What if you could automate key processes, streamline operations, and enhance the guest experience while increasing bookings? That’s exactly
6 Easy Steps to Master Campground Reputation Management in 2026 Back in 2023, we published our original guide on managing park reviews. A lot has changed in three years. Back then, we were still calling it “Google My Business,” and AI search summaries weren’t actively parsing every single camper review before a guest even reached
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Simple ways to build your parks brand, and your loyalty, before your campers set foot on site. It’s important that campground owners always remember that your customer experiences begin before your campers arrive at your park. Let me set the stage. We recently stayed at a family-owned campground that we booked 5 months in advance,
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Yes, your Campground or RV Park needs to be aware of SEO. Recently, I completed leading a course with over 900 professionals focused on digital marketing and how it impacted their businesses. I had in-depth interviews with nearly 100 students who had completed a course on digital marketing to not only gather their thoughts on
I guess “open” is meant in a proverbial way. Welcome to our virtual office. Like many before us, Tom and I decided to launch our new venture, Martrek Digital, during a global pandemic. Our literal covid business baby has been birthed from the depths of the work from home slog plus the desperate need to
It’s Official: Martrek Digital is Open for Business! Read More »
