Don’t Fly Solo: Use Data to Inform Your Decisions First
If you’ve ever made a gut decision for your campground or RV resort—whether it was choosing which amenities to invest in, adjusting your rates, or deciding when to open for the season—you’re not alone. But what if we told you there’s a smarter way to run your business? One that replaces guesswork with confidence. That’s the power of data-driven decisions in outdoor hospitality.
At Martrek Digital, we believe the future of successful campground operations is rooted in data. It’s not about becoming a tech wizard overnight. It’s about understanding the story your numbers are already trying to tell—and using those insights to make better decisions.
Why This Matters—Even If You’ve Never Looked at Data Before
Let’s be real: data can feel intimidating. If your eyes glaze over when someone mentions metrics or KPIs, you’re not alone. But data doesn’t have to be scary. In fact, it can be one of your best tools for unlocking growth and reducing stress.
Here are just a few examples of how campgrounds we’ve worked with have transformed their operations with data:
- Occupancy trends showed gaps midweek. Our client used this insight to introduce bundled packages and incentives for weekday stays, improving their site utilization and guest satisfaction.
- Online booking drop-off rates revealed user frustration. After reviewing session data in Google Analytics and Looker Studio, we recommended a mobile-friendly redesign, knowing that over 70% of customers were accessing their website on a mobile device. We are waiting to see how bookings improve this 2025 season!
- A seasonal revenue comparison exposed untapped potential. By comparing year-over-year data, one resort shifted their event calendar to match actual demand—maximizing high-traffic weekends and eliminating underperforming programs.
Where to Start: Tools That Work for Campgrounds
You don’t need a six-figure tech stack to get started. Here are a few tools we recommend—and implement—for our clients:
- Google Analytics (GA4): Get clear insight into who’s visiting your website, what pages they’re landing on, and where they’re dropping off.
- Google Tag Manager (GTM): This free tool allows you to track custom events like clicks on your “Book Now” button or downloads of your campground map.
- Google Looker Studio (formerly Data Studio): We use this to build clear, visual dashboards for our clients. It’s not just a data dump—it’s a story about your business, told in charts and numbers.
Spoiler alert: our next article will deep dive into how we use Looker Studio to bring campground data to life. Stay tuned!
How Martrek Digital Helps You Decode the Data
Here’s the thing—most campground and RV resort owners are so focused on daily operations that digging into metrics feels like one more thing on the to-do list. That’s where we come in.
At Martrek Digital, we don’t just give you numbers. We give you direction. Whether it’s:
- Identifying underperforming pages on your site and recommending content updates
- Spotting trends in booking behavior to inform your pricing strategy
- Analyzing guest demographics to improve your ad targeting
…we turn raw data into actionable insights that align with your goals. Our reports aren’t static—they’re living tools that evolve with your business.
Closing Thoughts: Don’t Guess, Know
If you’ve been making decisions based on your gut, it’s time to level up. Data-driven decisions in outdoor hospitality give you the clarity to plan, pivot, and grow with purpose.
Whether you’re a seasonal campground, a glamping resort, or an RV destination looking to stand out in a crowded market—your numbers have something to say. Let’s listen.
Want to get started? Contact us today!
