How AI is Revolutionizing Outdoor Hospitality in 2025
This is a long one folks – so buckle up! It’s worth it, we promise. The outdoor hospitality industry is experiencing a massive shift, and AI is at the heart of it. From personalized guest experiences to automated operations, AI in outdoor hospitality is helping campgrounds, RV parks, and glamping resorts stay ahead of the competition. If you’re a campground owner looking to optimize your bookings and streamline operations, it’s time to embrace the AI revolution.
How AI is Transforming Outdoor Hospitality
AI is no longer a futuristic concept—it’s already making an impact in the outdoor hospitality space. Here’s how:
1. AI-Powered Booking and Dynamic Pricing
Modern campers expect seamless online booking experiences. AI-driven booking systems analyze data such as seasonal trends, competitor pricing, and guest demand to optimize rates automatically. This means campgrounds can maximize revenue by adjusting prices in real time, much like hotels and airlines do. Where we have seen this emerging is in companies like AdventureGenie, an AI-powered travel planning tool specifically designed for camping and RV trips. According to their website, by partnering with Spot2Nite, a cloud-based booking software for campgrounds and RV parks, AdventureGenie offers users a streamlined experience to plan and instantly book their journeys in real-time*.
👉 Examples:
An AI-driven booking platform can increase revenue by suggesting premium rates during peak seasons and offering last-minute discounts to fill vacant sites.
Enhanced customer targeting: AI can match travelers with campgrounds that fit their specific preferences (e.g., pet-friendly sites, lakeside spots, secluded sites). If a campground partners with an AI-powered platform, it could ensure the right guests find them. However, this is also very dependent on having a strong website and SEO strategy, that ensures your guests can find you.
Data-driven insights: AI booking platforms track guest preferences over time, allowing campgrounds to create personalized offers for return customers.
2. AI Chatbots for Instant Guest Support
AI chatbots are becoming the go-to solution for customer service, answering inquiries about availability, amenities, and park policies 24/7. These virtual assistants free up staff time and ensure guests get immediate responses. These can be custom built and integrated into your website platform, and are available via plugin marketplaces on WordPress like this one. Additionally, marketing automation platforms like Hubspot** offer built in solutions that directly integrate with your CRM and website to seamlessly support your customers in real time.
👉 Example: A chatbot on your campground website can assist potential guests with booking, answer frequently asked questions, give assistance for immediate support needed onsite, and even upsell premium services like glamping add-ons or adventure packages.
Interested in implementing this on your site? Martrek can help!
3. AI-Powered Marketing and Personalization
Gone are the days of one-size-fits-all marketing. AI analyzes guest preferences and behaviors to deliver personalized marketing campaigns. From tailored email sequences to AI-generated social media content, campgrounds can now engage the right audience with the right message at the right time. For instance, with Hubspot’s AI Email Writer you can get assistance in generating engaging email content. By analyzing data and understanding context, it helps craft compelling messages tailored to your audience.
👉 Example: AI-driven email marketing can use machine learning to analyze your past email sends, suggest specific campsites based on past stays or promote relevant activities based on user behavior and purchases.
4. Smart Security and Predictive Maintenance
AI-driven security cameras and predictive maintenance tools help campground owners protect their properties and reduce downtime. Motion-sensing cameras, AI-powered threat detection, and automated maintenance alerts keep both guests and staff safe. An example of a company that is doing this already for security, specifically tailored for campgrounds is Skyweb***.
👉 Example: An AI system can detect an issue with electrical hookups before it becomes a major problem, preventing costly repairs and potential guest complaints.
5. AI in Sustainability and Eco-Friendly Practices
Sustainability is a growing priority in outdoor hospitality. AI is helping campgrounds reduce their environmental footprint with energy-efficient smart lighting, automated waste management, and water conservation systems.
👉 Example: AI-powered irrigation systems can monitor weather patterns and soil moisture levels to optimize water usage, saving money and supporting sustainability efforts.
Why Campground Owners Need AI in 2025
If your campground or RV park isn’t leveraging AI yet, you’re missing out on major opportunities to enhance guest experiences and increase revenue. With AI-driven automation, personalized marketing, and predictive analytics, you can work smarter, not harder while delivering an exceptional experience for your guests year-round.
Ready to Bring AI to Your Campground?
AI isn’t just for big resorts—it’s accessible to small and mid-sized campgrounds, too. If you’re ready to embrace the future of AI in outdoor hospitality, Martrek Digital can help. We specialize in AI-powered website solutions and marketing strategies tailored to your campground’s needs.
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*As of research completed in February 2025. Martrek Digital is not affiliated in any way with AdventureGenie or Spot2Nite, and is not responsible for experiences related to working with either one of these companies. As always, Martrek recommends doing your own research when choosing a partner for reservation bookings.
**A member of our team is a HubSpot Certified Partner, meaning we have specialized knowledge and expertise in implementing HubSpot solutions, including AI chatbots. While we recommend HubSpot based on its capabilities and effectiveness, we want to be transparent about our professional affiliation. Our recommendations are always made with our clients’ best interests in mind.
***As of research completed in February 2025. Martrek Digital is not affiliated in any way with Skyweb, and is not responsible for experience related to working with this company. As always, Martrek recommends doing your own research when choosing technology partners.
