How Campers Find Campgrounds: Search Now Beats Word of Mouth For the first time in RMS tracking, how campers find campgrounds has changed: online search now leads word of mouth. In the 2026 State of the Outdoor Accommodation Report, 64% of respondents said they discover campsites through online search, compared with 60% through recommendations from […]
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Organic Social Media Strategies for Campgrounds: Is TikTok Go Your Golden Ticket? Every time a new social media feature drops, the outdoor hospitality world collectively leans in. Could this be the thing that fills your cabins faster? Or is it another shiny platform update that sounds exciting on a webinar and falls flat in real
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From Postcards to Reels: Storytelling for Campgrounds for the 2026 Centennial Traveler Do you remember the feeling of walking into a camp store, spinning the postcard rack, and finding that one perfect shot to send home? It was more than a piece of cardstock. It was a tangible piece of a memory: a “wish you
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I guess “open” is meant in a proverbial way. Welcome to our virtual office. Like many before us, Tom and I decided to launch our new venture, Martrek Digital, during a global pandemic. Our literal covid business baby has been birthed from the depths of the work from home slog plus the desperate need to
It’s Official: Martrek Digital is Open for Business! Read More »
