Campground Storytelling Marketing in the AI Era When a camper asks Google, “What’s the best family-friendly RV park near the lake with clean bathhouses and easy weekend activities?” the answer may no longer be a list of blue links. Google may summarize several sources into one conversational response. Campground storytelling marketing now helps determine what […]
49 Days, 9 States, 15 Campgrounds: Our Summer Pulse Check on the Outdoor Hospitality Industry We are home. After 49 days on the road, our driveway has never looked so good, and our laundry pile has never looked so scary. There is a lot to unpack from this trip, literally and figuratively, and over the
From Campfire to Click: Why Campground Brand Consistency Drives Bookings Most campground owners think brand consistency means using the same logo everywhere. That is not brand consistency. That is repetition. Real campground brand consistency is about how a guest feels as they move from search, to website, to booking, to arrival. When that experience feels
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6 Reasons Why WordPress is King of the Campground Website Hello campfire enthusiasts and campground owners. Gather around the digital campfire as we share another tale from the heart of Martrek Digital. Imagine: the ease of toasting marshmallows, but for website creation. Sounds dreamy, right? That’s what WordPress feels like for building and maintaining your
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Creating Meaningful Experiences: 5 Tips for Opening Weekend for Campgrounds & RV Parks As a leading authority on campground marketing and helping campgrounds build long-standing marketing practices, Martrek Digital knows how important it is to ensure that opening weekend is a positive experience for campers. The opening weekend sets the tone for the rest of
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6 Easy Steps to Master Campground Reputation Management in 2026 Back in 2023, we published our original guide on managing park reviews. A lot has changed in three years. Back then, we were still calling it “Google My Business,” and AI search summaries weren’t actively parsing every single camper review before a guest even reached
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I guess “open” is meant in a proverbial way. Welcome to our virtual office. Like many before us, Tom and I decided to launch our new venture, Martrek Digital, during a global pandemic. Our literal covid business baby has been birthed from the depths of the work from home slog plus the desperate need to
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