Campground Marketing FAQ
Your Questions About Campground Marketing, Answered
At Martrek Digital, we know that choosing the right digital marketing agency for campgrounds, RV parks, marinas, and glamping destinations comes with a lot of questions. That’s why we’ve put together this Campground Marketing FAQ — a straightforward guide to our services, pricing, process, and philosophy. As outdoor hospitality experts, our passion goes beyond “just sales.” We’re a boutique agency, which means we don’t believe in one-size-fits-all marketing. Instead, we deliver dedicated support, customized strategies, and true partnerships that help you book more campsites and slips while strengthening your brand online.
Quick Links
- What does Martrek Digital do?
- Who do you work with?
- How much do your services cost?
- What makes Martrek different from other marketing agencies?
- Do you work with existing websites or only new builds?
- What results can I expect?
- What platforms help campgrounds increase direct bookings?
- How do I get started?
- What do your clients say?
What does Martrek Digital do?
Martrek Digital is a full-service digital marketing agency built by campers, for campground and outdoor hospitality owners. We specialize in:
- Custom website design & development
- SEO (Search Everywhere Optimization™)
- Target Advertising through Paid ads or PPC (Google Ads, Meta/Facebook & Instagram, Pinterest, Performance Max, retargeting)
- Email marketing & automation
- Campground social media strategy & content (organic and paid)
- Analytics dashboards & reporting
- Strategic marketing plans including custom guest personas (ideal marshmallow targeting)
- Flexible À la Carte Marketing Services (choose just one area like email marketing, paid ads, SEO, or social media if you don’t need the full package)
Our mission is simple: help you fill your campsites and slips by telling your story online and turning digital clicks into real bookings. We proudly serve family-run campgrounds, franchise park owners, RV parks and resorts, glamping destinations, marinas, and outdoor hospitality investors/start-ups.
If you’re looking for trusted outdoor hospitality experts who understand both camping culture and marketing technology, you’ve found the right partner.
Who do you work with?
We work exclusively with the outdoor hospitality industry, providing expert campground marketing and RV park marketing support for:
- Family-run campgrounds
- Franchise park owners
- RV parks and resorts
- Glamping destinations
- Outdoor hospitality investors and start-ups
- Marinas and waterfront destinations
Because we want to protect our clients, we only partner with one property per 30-mile radius. This ensures we’re never competing against ourselves and gives you a true competitive edge.
How much do your services cost?
Our pricing is transparent and built around flexible options all available on our Services Page:
- Full Service Digital Packages – a bundled starting point for websites and digital marketing support.
- Custom Websites – free build with a signed 2-year contract (maintenance + marketing support included).
- Digital Marketing Packages – ongoing SEO, ads, email, and campground social services offered in monthly bundles.
- À la Carte Marketing Services – need just one piece of the puzzle? Choose individual services like email marketing, paid ads, SEO, or social media management without committing to a full package.
💡 We also offer a 10% discount when you pay annually upfront.
What makes Martrek different from other marketing agencies?
- We’re campers and outdoor enthusiasts ourselves—we know the industry from the inside out.
- We use our Roasted Marshmallow Theory™ to find and market your park or marina’s unique “perfect roast” experience.
- We combine 30+ years of digital marketing expertise with real-life hospitality knowledge.
- We’re a boutique agency, which means you won’t get lost in the shuffle. Every client has a dedicated account manager and team who knows their business like it’s our own.
- We focus on true partnerships, not transactions — we don’t just deliver reports, we deliver results and work side by side with you to achieve them.
- As outdoor hospitality experts, we know what works in campground marketing and RV park marketing because we live this lifestyle too.
- We guarantee flexibility: if results aren’t being achieved within the first year, you can end your contract without penalty.
Do you work with existing websites or only new builds?
Both!
- If your current site just needs optimization, we can step in to upgrade SEO, write your blog posts, monitor and upgrade booking flows and responsiveness.
- If you’re ready for a new look, our full service website packages get you a fresh design with ongoing marketing baked in. We also have one-off website build options available for purchase (check our services page for more information).
Whether it’s a campground marketing refresh or a new RV park marketing website, we can help.
What results can I expect?
While we don’t promise specific numbers (there are too many outside factors), we do promise:
- An increase in direct bookings for campsites and slips
- Improved Google and social visibility
- A stronger, more consistent digital presence
- Clear monthly reporting so you always know what’s working
- A boutique digital marketing agency experience — we intentionally keep our client list small so you always have a dedicated team who knows your park inside and out
- True partnerships, not just transactions — we don’t believe in cookie-cutter campaigns or “set it and forget it” tactics. We care about your success because we live and breathe the outdoor hospitality industry ourselves
- Hands-on support — you’ll always have a real person to call, text, or email, not just an anonymous ticket system
What platforms help campgrounds increase direct bookings?
The best way to increase direct bookings for campgrounds and RV parks is to combine a modern website with the right digital marketing platforms. At Martrek Digital, we focus on tools and strategies that bring guests straight to you — without paying high OTA commissions. Our approach includes:
A mobile-friendly website designed for easy reservations
SEO (Search Everywhere Optimization™) to make your park show up on Google when campers search locally
Paid ads on Google, Meta (Facebook/Instagram), and Pinterest to reach active campers and glampers
Email marketing and automation that re-engages past guests and turns them into repeat visitors
Campground social media marketing that showcases your park’s personality and builds community
Because we’re a boutique digital marketing agency for the outdoor hospitality industry, we tailor these platforms to your specific park. This means no one-size-fits-all approach — only the strategies that actually drive more bookings and fill your campsites or slips.
How do I get started?
It’s easy:
- Book a free consultation with us.
- We’ll review your current digital presence and goals.
Together, we’ll create a strategy tailored to your campground or marina.
What do your clients say?
We protect our clients’ privacy and don’t share direct references, but here are a few words from real outdoor hospitality owners (or read more with our #TestimonialTuesdays posts on our Instagram and Facebook pages) we’ve worked with:
“Martrek Digital has completely transformed the way we book our campground. Our website is not only beautiful, but we’re finally getting direct reservations instead of relying only on OTA’s.” – Campground Owner, Midwest
“The team at Martrek feels like an extension of our staff. They understand our guests, our goals, and they’ve helped us hit record numbers this season.” – RV Resort Manager, Southeast
“We were hesitant to hire an agency after past experiences, but Martrek has been a true partner. Their knowledge of the industry and their hands-on approach sets them apart from anyone else we’ve worked with.” – Outdoor Hospitality Investor, Northeast