Amber Simpson, Author at Martrek Digital

5 tips for opening weekend for campgrounds and RV Parks

Creating Meaningful Experiences: 5 Tips for Opening Weekend for Campgrounds & RV Parks

As a leading authority on campground marketing and helping campgrounds build long-standing marketing practices, Martrek Digital knows how important it is to ensure that opening weekend is a positive experience for campers. The opening weekend sets the tone for the rest of the season, and a successful opening weekend can help build momentum for booked […]

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6 Easy Steps to Manage Your Campground and RV Park Reviews

Business Strategy, Digital Strategy, Favorites, Featured, Marketing Strategy, SEO & SEM / Amber Simpson

As the owner or manager of a campground or RV park, you know that reviews can make or break your business. With the rise of online reviews, your reputation is no longer just word-of-mouth, but rather what potential guests see on search engines and review platforms like Google. Here we will discuss 6 easy steps

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Paid Ads for Campground and RV Park Marketing

Business Strategy, Digital Strategy, Marketing Hacks, Marketing Strategy, SEO & SEM / Amber Simpson

As more and more people are looking for outdoor activities to safely enjoy during the pandemic, the demand for camping and RV parks has skyrocketed. This has resulted in a highly competitive market, with campgrounds and RV parks vying for the attention of potential campers. In this landscape, paid ads for campground and Rv park

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3 Easy Steps to Update Your Campground Business Listing Online

Best Practices, Business Strategy, Digital Strategy, SEO & SEM / Amber Simpson

Make sure your campers can find you when they are booking their next trip. It seems obvious, but it’s more important than it’s ever been to ensure that your address, phone number, website, and other details about your campsite are up to date and correct both on your website, and in your Google or Bing

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Keep your campers coming back with these quick tips.

How to keep your campers coming back

Best Practices, Business Strategy, Digital Strategy, Marketing Hacks, SEO & SEM / Amber Simpson

Get your campers to rebook year-over-year: Keep your campers coming back. In a previous post, we talked about your Campground Personas, or customer personas, that you need to know and understand in order to determine your ideal customer. Hopefully by now, you and your campground/RV Park team know who is the most likely to book

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Customer Experiences Begin Before Your Campers Arrive

Leave a Comment / Favorites, Marketing Strategy / Amber Simpson

Simple ways to build your parks brand, and your loyalty, before your campers set foot on site. It’s important that campground owners always remember that your customer experiences begin before your campers arrive at your park. Let me set the stage. We recently stayed at a family-owned campground that we booked 5 months in advance,

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How to find the best campground reservation system and CMS for your campground.

How to Find the Best Campground Reservation Systems and CMS in 2023

Best Practices, Business Strategy, Digital Strategy, SEO & SEM / Amber Simpson

Note- This article was updated for 2023! Grow and manage your web presence and campground reservation systems with these tools. We have already told you how important it is to have your campground findable on a mobile device. So, we will spare you with that background. Missed that article? You can read more here. However,

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Find Your Campground Customers [How To]

Best Practices, Business Strategy, Digital Strategy, Marketing Strategy / Amber Simpson

Understanding who books or might book your campground, and how to keep them coming back. Building and keeping what is called a “customer personas” for your campground or RV park, in my mind, is one of the most singular important things that you can do to reach your booking goals and fine-tune your campground marketing.

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4 Best Apps to Market Your Campground [Updated for 2023]

Business Strategy, Digital Strategy, Marketing Strategy / Amber Simpson

Grow your campground reservations with these partnerships Whether you specialize in RV bookings or you mostly host camping, glamping, and cabin-based travelers, today’s most popular way to find campgrounds and RV parks like yours are through mobile Apps, or at least, by searching on your phone. Easy to use while driving on the road (passengers

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It’s Official: We’re Open for Business!

Favorites, Featured, News & Media / Amber Simpson

I guess “open” is meant in a proverbial way. Welcome to our virtual office. Like many before us, Tom and I decided to launch our new venture, MarTrek Digital, during a global pandemic. Our literal covid business baby has been birthed from the depths of the work from home slog plus the desperate need to

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