Amber Simpson

Simple steps to launch your campground newsletter

9 Simple Steps to Launch Your Campground Newsletter and Boost Bookings: A Guide for Owners and Staff

Greetings, campground and RV park owners and staff!  Today, we’re sharing some beginner-friendly advice on starting a newsletter to engage your current and prospective campers, keeping them informed and eager to book their next outdoor adventure at your location. Creating a newsletter is an excellent way to grow your email contact list, increase awareness of […]

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5 ways to enhance your campgrounds customer experience online

5 Ways to Enhance Your Campgrounds Customer Experience Online in Early Season

The camping season is in full swing, and as a campground owner or manager, you’ve probably noticed some gaps in your campground website’s customer experience. You’re not alone! Many campgrounds struggle with a non-mobile-friendly website, lack of online booking, or frequently field calls from customers asking questions not answered on their site. But don’t panic!

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5 tips for opening weekend for campgrounds and RV Parks

Creating Meaningful Experiences: 5 Tips for Opening Weekend for Campgrounds & RV Parks

As a leading authority on campground marketing and helping campgrounds build long-standing marketing practices, Martrek Digital knows how important it is to ensure that opening weekend is a positive experience for campers. The opening weekend sets the tone for the rest of the season, and a successful opening weekend can help build momentum for booked

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6 Easy Steps to Manage Your Campground and RV Park Reviews

6 Easy Steps to Manage Your Campground and RV Park Reviews

As the owner or manager of a campground or RV park, you know that reviews can make or break your business. With the rise of online reviews, your reputation is no longer just word-of-mouth, but rather what potential guests see on search engines and review platforms like Google. Here we will discuss 6 easy steps

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Paid Ads for Campground and RV Park Marketing

Paid Ads for Campground and RV Park Marketing

As more and more people are looking for outdoor activities to safely enjoy during the pandemic, the demand for camping and RV parks has skyrocketed. This has resulted in a highly competitive market, with campgrounds and RV parks vying for the attention of potential campers. In this landscape, paid ads for campground and Rv park

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3 Easy Steps to Update Your Campground Business Listing Online

3 Easy Steps to Update Your Campground Business Listing Online

Make sure your campers can find you when they are booking their next trip. It seems obvious, but it’s more important than it’s ever been to ensure that your address, phone number, website, and other details about your campsite are up to date and correct both on your website, and in your Google or Bing 

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Keep your campers coming back with these quick tips.

How to keep your campers coming back

Get your campers to rebook year-over-year: Keep your campers coming back.  In a previous post, we talked about your Campground Personas, or customer personas, that you need to know and understand in order to determine your ideal customer. Hopefully by now, you and your campground/RV Park team know who is the most likely to book

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customer experiences begin before your campers arrive.

Customer Experiences Begin Before Your Campers Arrive

Simple ways to build your parks brand, and your loyalty, before your campers set foot on site. It’s important that campground owners always remember that your customer experiences begin before your campers arrive at your park. Let me set the stage. We recently stayed at a family-owned campground that we booked 5 months in advance,

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How to find the best campground reservation system and CMS for your campground.

How to Find the Best Campground Reservation Systems and CMS in 2023

Note- This article was updated for 2023! Grow and manage your web presence and campground reservation systems with these tools. We have already told you how important it is to have your campground findable on a mobile device. So, we will spare you with that background. Missed that article? You can read more here. However,

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Find Your Campground Customers

Find Your Campground Customers [How To]

Understanding who books or might book your campground, and how to keep them coming back.  Building and keeping what is called a “customer personas” for your campground or RV park, in my mind, is one of the most singular important things that you can do to reach your booking goals and fine-tune your campground marketing.

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