Maximizing Your Off-Season: Digital Marketing Strategies for Outdoor Hospitality Owners
Hey there! It’s your friends here at Martrek Digital, back with some key wisdom as many you prepare to close down shop for the 2024 season. When the busy season slows down, it’s easy to let things go into hibernation mode. But for outdoor hospitality event space owners—whether you manage a campground, resort, or luxury glamping site—the off-season is the perfect time to fine-tune your business for even greater success next year. Off-season digital marketing for outdoor hospitality is essential for staying visible, booking future reservations, and keeping your brand top-of-mind. It’s also an excellent opportunity to focus on your professional development, making sure you’re prepared when the busy season comes back in full force.
1. Refresh Your Website
Your website is often the first impression for potential guests. The off-season is the perfect time to update content, refresh your imagery, and ensure all booking processes are smooth and seamless. Consider implementing a blog (or updating an existing one) to share stories about your space, seasonal updates, or even how your location changes during the fall and winter months. Not only does this engage your audience, but it also boosts your SEO.
The key to effective off-season digital marketing for outdoor hospitality is maintaining a strong online presence. Ensure your site is optimized for speed, mobile-friendly, and that the SEO is on point—ranking for keywords that guests are searching for as they plan next year’s adventures. We know all too well that a few well-timed blog updates can keep the bookings flowing—even during those colder months. And, of course, yours truly are experts on all things web design for the Outdoor Hospitality Industry – contact us if you want more support on this, and/or if you are ready for a full brand refresh!
2. Engage Your Audience with Social Media
Your audience might not be booking stays right now, but they are still on social media. Use platforms like Instagram and Facebook to share behind-the-scenes looks at your campground or event space, showcase the beauty of your property during the off-season, or even offer virtual tours. Running a “Dreaming of Summer” campaign can keep potential guests excited and engaged.
And remember, off-season is a great time to run promotions for early-bird bookings or gift card deals for the holidays. Incorporating social media into your off-season digital marketing for outdoor hospitality strategy not only keeps your audience engaged but also helps keep you top of mind when it’s time for them to book their next stay.
We have a full article on tips and tricks for social media that you can read more on here.
3. Build Your Email List
Email marketing is a powerhouse tool, and the off-season is ideal for focusing on it. Craft monthly or bi-weekly emails to your list that highlight what’s new, any upcoming changes to your property, and why guests should book early for the upcoming season.
Off-season emails can include exclusive promotions for early bookings, or a glimpse of what’s new for next season, such as fresh amenities or new activities. You can also nurture relationships with guests who visited the previous season by offering them a returning guest discount.
Want to work on a new newsletter for next year? We’ve got you.
4. Professional Development
When your campground or resort is quieter, this is the perfect time to invest in yourself. As an owner, manager, or operator, continual learning is key to staying ahead. Consider online courses or attending workshops to improve your digital marketing skills, financial acumen, or leadership capabilities.
Take advantage of virtual conferences or specialized courses focused on off-season digital marketing for outdoor hospitality. By staying engaged and learning new skills, you’ll be more prepared for the demands of the busy season—and more equipped to drive bookings.
5. Let Martrek Digital Help You Plan for Success
At Martrek Digital, we’re not just digital marketing experts; we’re also passionate outdoor enthusiasts who understand the intricacies of running a campground or glamping site because we live it. Whether you need help revamping your website, running off-season campaigns, or staying on top of your SEO, we’re here to help you grow and thrive—even when business is slower.
This December, we’ll be attending the Campground Owners Expo in Branson, MO, and we’d love to meet you in person. If you’re going, be sure to book some time to chat with us on-site, where we can discuss how to optimize your digital presence and prepare your business for success in 2025.
Don’t forget to follow us on Instagram and Facebook for more tips and updates on all things outdoor hospitality!
